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Jaime is an award-winning Latino and multicultural marketing professional who thrives in launching and managing integrated strategies. With more than 10 years of experience, he has earned a successful track-record in leading complex multicultural campaigns from concept to final deployment. With a strong background in healthcare, Jaime has led numerous campaigns for health plans, hospitals, health centers and health IT start-ups using digital marketing, PR, advertising, SEO, direct marketing, websites, social media, and special events.
At world-renowned Boston Children’s Hospital, Jaime created an industry-leading multicultural communications practice, which effectively positioned Children’s as a workplace of choice, community partner, and leading pediatric care provider within one of the most multicultural markets in the nation. There, he launched Healthy Children, Healthy Communities, a $600K 4-year public health and branding campaign (TV/PR/radio/print/digital), aimed at the Latino and multicultural markets, which led to a 25% increase in local brand visibility.
Jaime has led global PR initiatives, which boosted brand visibility in Latin America, Asia, and Spanish-language markets worldwide. He has earned media coverage in Univision (national), Globo TV (worldwide), El Mundo (Spain), Epoch Times (worldwide), AP, NBC Nightly News, People, USAToday.com, and CNN Headline News.
As a former reporter, Jaime is highly skilled at writing press releases, media pitches, byline pieces, video scripts, and blog posts. He is bilingual in English & Spanish, and is semi-fluent in Brazilian Portuguese.