- ABOUT US
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Who are we?
HMS is led by Eduardo Crespo, an expert in the U.S. Hispanic Market, and supported by a team of seasoned and passionate bilingual Hispanic/multicultural marketing pros. We are communicators, market researchers, marketing and diversity consultants, designers, creative directors, social media and web marketing/SEO experts, producers, community and public relations specialists.
We harness our unique talents and industry-specific expertise to create customized marketing solutions that cut through the clutter and get results for our clients.
More importantly, we all thrive on connecting brands with the fastest growing market in New England and the U.S.
Who are we not?
A common tendency within the Hispanic market has been to rush into implementation without the right marketing strategy and resources. Hispanos demand an approach that is anything but traditional given their cultural nuances and acculturation levels. We prefer to take a holistic approach to Hispanic marketing, which values the importance of understanding, reaching and servicing Hispanics.